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Rodney Grieve

Rodney is the founder of BRANTA Worldwide, author of the best-selling Defend Your Profits: Safety Tools for Bottom Line Improvement and co-author of SOAR: A Gate-to-Gate Journey of Leadership Essentials.  He has over 30 years of industry and consulting experience helping leaders deliver outstanding safety results through others.

Since 2000, Rodney has presented safety leadership keynote programs and facilitated leadership development sessions with clients ranging from high tech to waste management, construction to food packaging, heavy equipment manufacturing to industrial services.  As a result, he has developed the delivery style and content to be effective anywhere in the organizational structure.  Rodney has worked with thousands of leaders, from front-line supervisors to senior executives, throughout North America, Europe, Asia, and Africa.  His programs have been successfully delivered in English, French, Spanish and Italian. 


For more than three decades, Rodney has helped leaders realize that by creating a common definition of success and developing a shared leadership language and skill set they can increase the amount of and effectiveness of the feedback they give each other.  And feedback is the only way they know if their impact is matching their intent.  It is the only way we know if we are delivering results.


For the first 10 years of his career, Rodney held management positions in the hazardous waste and industrial services sector.  Prior to starting BRANTA in 2000, he was the Western Regional Director of Safety for Philip Services Corp., a multi-national industrial services and hazardous waste company.  In this role, he was responsible for the safety, health, and well being of over 1,200 employees in nine states and two provinces.  Frustrated by the results produced by a rules-driven approach, he started focusing on leadership and communication skills with his front-line supervisors.  This change in approach led the Western Region to significant reductions in total incidents and annual safety-related liability costs.


Rodney possesses a Master Degree in Environmental Policy and Management from the University of Denver and a Bachelor of Sciences Degree from Cal Poly San Luis Obispo.  He is a certified facilitator with The Ken Blanchard Companies.


Rodney lives in Sacramento, California with his wife and business partner Darcy.  Their two grown children, Hudson and McKinley, were both successful collegiate student-athletes and are now off discovering the world.  When not on the road, he enjoys spending time with his family, gardening, curling, watching soccer, exercising and doing small construction projects around the house.



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